Social Media Marketing is a crucial aspect of every business’s marketing strategy. However, having an efficient social media marketing strategy is difficult without knowing the social media trends.
The Web Success Portal (Success Study LLC) is established to provide expert marketing services for your business, it excels where other consulting companies fail. Below are 4 major social media trend predictions for small businesses as outlined by the Web Success Portal team.
Social Media Trend Predictions For Small Businesses
LinkedIn Will Not Only Be About Jobs
More often than before, you must have noticed that users now post more personal Content on LinkedIn than any other social media platform. This is because LinkedIn has ranked high in engagement rates this year.
Many presume that the period of extensive remote work caused by the pandemic has caused an invisible line to now exist between professional and personal lives and activities.
The platform seems to be encouraging these less “professional” posts considering some of its recent activities. LinkedIn invested about $ 25 million in a creator fund to encourage creators to start conversations, share Content, and build communities.
It also launched carousels and reaction buttons, popularly used on other social media platforms such as Facebook. A LinkedIn Audio Events and podcast feature were also launched.
Social SEO Will replace Hashtags
Many of the GEN Z population now use social media platforms as their primary search engine. People of other age groups also use social media to search for brands. It has been found that using keyword-optimized captions increases your reach and doubles your engagement in place of hashtags. As a brand, it is high time you incorporate keyword research into your social media marketing strategy.
Keyword research will help you find inspiration to create Content on topics users searches for. You should also remember to treat your social media pages like a landing page in their capacity, as this is where most people search for brands now. If it is their first point of contact, it should have some lead magnet tactics.
Instagram Will Still Be A Trendy Platform
Although Instagram has had a lot of feature updates in 2022, which seemed a bit chaotic, it is still one of the reigning platforms for marketing and brand growth. This is because Instagram’s daily active users are over 1.5 billion people.
The number of users incorporating Reels into their strategy increased by over 220 million accounts between July and October 2022. It even beats TikTok as the preferred app among Gen Z. Its in-app shopping tools and ad platform have a sure ROI guarantee as they have been effectively functioning for years.
Gen Z Will redefine user-Generated Content
User-generated Content is organic content posted by a satisfied customer as a review of your products. The main aim is to increase brand awareness and strengthen customer relationships and trust.
However, our experts at Web Success Portal believe that Gen Z has redefined this concept to include posts by micro-influencers and freelance marketers for brands. This way, brands pay these influencers and marketers to create positive reviews and Content to get more audience and sales. Businesses will likely look to the upcoming definition of UGC to generate more approved content and help them reach their targeted audience.